“World’s Lightest Luggage”
College Project:
Better a billboard
Roles:
Art direction: Natalia Catalán
Graphic design Natalia Catalán
Better a billboard
Roles:
Art direction: Natalia Catalán
Graphic design Natalia Catalán
I believe that a billboard is already a big eye catching thing to look at, but if the content isn’t attractive to the audience, it won’t be something memorable.
I think that to make this billboard better, it should have eye catching and vibrant colours, as well as an important characteristic of the product.
Keeping it simple and clean, but making it look better, more alive and more attractive, as well as easy to understand.