DUREX — Natalia Catalán's Portfolio

“Let’s talk about sex”

Remove the taboo of sex and normalize talking about it to promote the right knowledge and education without embarrassment.

Project: D&Ad campaign
Creative director: Natalia Catalán
Graphic designer(s): Natalia Catalán & Prachi Varia
Copywriter: Natalia Catalán

The main idea is to create a campaign to promote a podcast created by DUREX. This podcast would feature personal experiences of different people who are not afraid of sharing and being listened. In addition to that, the interviewees will help to promote Durex products.